Common Mistakes Chiang Mai Real Estate Agents Make — And How Property Owners Should Respond

Common Mistakes Chiang Mai Real Estate Agents Make — And How Property Owners Should Respond

This article shares an honest perspective from 20+ years in the Chiang Mai real estate market to help property owners get the maximum benefit from working with agents.

Mistake 1: Overpricing the property to win the listing

What happens: Some agents recommend above-market prices to secure listings, then gradually pressure the owner to reduce price later.
Consequences: Property sits unsold for months, requires repeated price reductions, misses serious buyers who came early.
How to respond: Ask for a Comparative Market Analysis before signing. Question any price significantly above the CMA.

Mistake 2: Not updating the owner on progress

What happens: Months pass without any reports after listing.
How to respond: Write into the consignment agreement that you must receive updates every 2-4 weeks including view counts, showing counts, and buyer feedback.

Mistake 3: Insufficient marketing investment

What happens: Phone camera photos, single platform listing, no video or drone footage.
How to respond: Before signing, ask specifically what marketing channels will be used and request examples of previous listings. A professional agent must use quality photography and multi-platform listing.

Mistake 4: Not qualifying buyers before property viewings

What happens: Brings unprepared or unqualified viewers, wasting the owner's time.
How to respond: Inform the agent to pre-qualify interested parties — confirm down payment readiness or preliminary loan approval.

Mistake 5: Not presenting all offers to the owner

What happens: Some agents filter offers before informing the owner for personal benefit.
How to respond: Specify in the contract that all offers must be reported within 24-48 hours and the owner has full decision-making authority on every offer.

Mistake 6: Multi-agent listing confusion

What happens: Multiple agents list the same property at different prices, creating confusion and reducing credibility.
How to respond: Grant an exclusive listing to one trusted agent, or if using multiple agents, ensure identical pricing and terms across all.

What a good agent does differently

More Property CM operates by avoiding all of these mistakes in every client engagement.

MORE Value. MORE Trust. Always.
Contact us today for a free consultation:
Line: @morecm | www.morepropertycm.co.th
Aurakanya: +66 83-236-9428
Eknarin: +66 96-236-9745